Toronto’s child protection agencies use social media to help protect children and inform the community

(TORONTO, ON) – Toronto’s child welfare agencies are taking to social media to promote October as Child Abuse Prevention Month.

The Catholic Children’s Aid Society of Toronto, Native Child and Family Services of Toronto, Jewish Family & Child and the Children’s Aid Society of Toronto have combined forces to create a Facebook ( and Twitter ( campaign to helps create awareness about recognizing and reporting child abuse and neglect.

“Reminding the public of the importance of their role in the prevention of child abuse is the goal of this campaign”, said David Rivard, Chief Executive Officer, CAS of Toronto. “We all share the duty to report child abuse. Not reporting, even your suspicions of abuse or neglect, can lead a tragedy”, he added.

Reaching as many Torontonians as possible with this important message is the key element that social media affords.

“There are children in our community that need protection. We believe that utilizing social media will help us reach a broader audience and that more people will step forward and report their concerns,” said Mary A. McConville, Executive Director of the Catholic Children’s Aid Society of Toronto.

Over the past year, the four child welfare agencies in Toronto have investigated more than 10,000 cases of suspected child abuse or neglect.


For more information, please contact any of the four child welfare agencies in Toronto: