Media Contacts

Jennifer Martin
Communications Specialist


Colleen Gauthier
Executive Assistant


Dress Purple Day 2020

Dress Purple Day Remarks (youtube)

Every October, Children’s Aid Societies across the province raise awareness about the important role that individuals and communities play in supporting vulnerable children, youth, and families through the provincial Dress Purple Day campaign. The campaign is more important than ever, since the COVID-19 pandemic has created additional stressors for families, and in some cases has increased risk for the well-being and safety of vulnerable children, youth.

On October 27, we dress in purple to show families facing challenges that we care, and we can help. Its aim is to raise awareness about the supports that are available and how to access them. It also encourages all Ontarians to do their part in supporting vulnerable families in their local community.

We are calling on all Ontarians to wear something purple on October 27 to show children, youth, and families that they are here to help!

#IDressPurpleBecause Videos
What can you do? Help us to spread this message! Create a video, join the conversation online at #DressPurpleDay2020 and #IDressPurpleBecause, and wear purple on October 27 to show that you are part of the community that cares for children, youth, and families.

Maybe you work for an organization that supports youth, maybe you’re a frontline worker in the social services sector, or maybe you’re a member of your community who checks in with a neighborhood family who needs extra support…we all have a role to play!

Suggested Script Sequence
1. Introduce yourself (name, title, and organization [if applicable]).
2. Begin with “On October 27, I dress purple…” and your reason for supporting the campaign.
3. Explain how you support families in your community.
4. Encourage others to join you in dressing purple on October 27.

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